4.25.2012

Get set for summer with Fred Perry





It’s sunny one day, rainy the next. The British summer can wreak havoc on our fashion choices, so it’s time to bring out the classic vintage-casual look that works whatever the weather. Iconic British brand Fred Perry continues to retain its aura of exclusivity and classic style: making it the ideal brand to stand out in 2012.

Whether it’s taking a stroll on the beach, chatting with friends at a rooftop barbeque or hitting the clubs in the evening, getting the right look is key. With the male lines worn by stars like One Direction’s Niall Horan and Harry Styles, Harry Potter actor Rupert Grint and Thirty Seconds to Mars singer Jared Leto, Fred Perry has become part of male youth culture worldwide. Now the British brand is turning its attention to ladies fashion with the creation of a new Amy Winehouse collection.

The Spring/Summer line is the last collection Amy worked on before her tragic passing last year, so it’s set to become instantly iconic. Featuring stylistic twists dedicated to her love of 1950s Americana and Miami art deco prints, Amy’s designs will never go out of fashion.

There’s a fresh twist on the classic Fred Perry polo, with cheery pastel colours of pale blues, pink mists and raspberry sorbets that blend perfectly with chinos. Freya Mavor sported this look in the last season of the cult TV series Skins.

To see the latest line in full effect just check out X Factor judge Tulisa in her new video. The edgy pop princess is sporting an exclusive Fred Perry tie-up print shirt and a pair of high-waisted shorts; a retro style that easily travels from the streets of LA to London.

Fred Perry’s new Spring/Summer line also includes stylish iPad and BlackBerry cases, etched with the iconic laurel wreath logo inspired by the original Wimbledon champion during the ‘fabulous 40s’. Stella McCartney’s Olympic kit designs have once again placed sportswear firmly in the fashion spotlight. With Fred Perry’s Merino-wool sweaters, chambray shorts and pumps you can get involved in the sports-fever, without having to squeeze into lycra.

So if you want a look that symbolizes success, deck yourself in a brand designed by champions and legends.



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