Hollywood A-lister Joe Jonas Teams Up with Bench

May 23,2012 at Makati Shangrila Hotel (Rizal Ballroom). Bloggers, Press, Celebrities and Fans where invited to see Joe Jonas as he joins Philippine retail giant Bench as its newest international endorser. Known best as the lead vocalist of pop-rock phenom the Jonas Brothers, Joe shed his teen heartthrob image and transformed into a mature solo artist late last year with the debut of his album "Fastlife". The album was inspired by Joe's increasing interest in club culture, coming of age, pursuing new things, and learning to take risks.   

Fans will see a new side of Joe in his solo album which shows a sharp contrast to the music he did with his siblings as a band member of the Jonas Brothers. He took a break from pop-rock rifts and turned to club music ­– a fusion of Pop, Dance, Hip-Hop, Techno and House. He collaborated with top hit-making producers Danja (Britney Spears, Madonna) and Rob Knox (Leona Lewis, Rihanna) to produce a sound uniquely his. “I wanted to make this album something a club DJ would listen to,” says Jonas. The tracks in the album carry unique sounds that uplift and energize listeners with a fun club vibe. Rhythmic ballads such as "I'm Sorry" and "See No More" are also included–containing dramatic melodies that showcase Joe's powerful, soaring voice.

 Famous for its global quality and stylish clothing Bench has been aligning itself with local and international artists who not only excel in their fields of expertise but are style ambassadors as well. In celebration of its 25th year, Bench's Ageless 25th anniversary campaign aims to transcend and dissolve all limits, borders, stereotypes and conventions, by collaborating with multi-talented artists from all around the world. Joe Jonas captures the Ageless Bench spirit because of his energy and global talent. Like Bench, he epitomizes the synergy of talent and style. He is a prominent style icon who has caught the eyes of influential designers the world over. Armed with a more mature cut and a bit of sexy scruff Joe is climbing the ranks of Hollywood's young A-list and is emerging as a sleek man with a sharper edge and sophisticated tastes. A major evidence of his refined style and growing fondness for fashion can be seen during last year's New York Fashion Week where he sported a sleek suit ensemble by young British designer Simon Spurr, earning him style point praises from designers the world over.

with Kristel of ohsnaaps.me

Kristel and Paul of Paul the PR guy 

Kaye Awatin of The Style Flux

Sarah Tirona of Fashion Eggplant

Kelly Medina of Travelling Boots

with Paul of Paul the PR guy

with Angeline of Wonder Woman Rises (I love her blog ^__^)

Ben Chan 

The event was hosted by non other than Mr. Raymond Gutierrez

Ever supportive Fans of Joe Jonas, WOOOOH!!

Mond: Do you want to see Joe Jonas?!!!

After singing his hit singles (Love slayer, Just in love, See no more) Joe Jonas sat with Raymond Gutierrez for an interview and answers some questions by the press. 

Ben Chan welcoming Joe as the new member of Bench family

Catch Joe Jonas as Bench and Ayala Malls bring him to Manila. Joe is scheduled to meet his fans and visit Bench stores in TriNoma, Glorietta 5, and Ayala Center Cebu. Watch out for the release of Joe's campaign for Bench. For more updates don't forget to like Bench's official Facebook page and follow @benchtm via Twitter.


  1. Wow! Great event.. I wish I was there! =)

  2. So great to finally meet you, Michael! :) Hope to see you at more events in the future!

    Please join my Chocolate Fire giveaway:


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