Rajo Laurel for Milanos and Parisian Launch

Rajo Laurel collaborates with SM to launch his premier collection for Milanos and second for Parisian
What: Rajo For Milanos and Parisian

Where: SMX Convention Center Function room 5 

World-class designer Rajo Laurel collaborates with SM homegrown footwear brands Parisian and Milanos to bring 2 exclusive collections that derives inspiration from the Japanese culture. Launched at the SMX Convention Center on 25 September 2012, the highly anticipated comeback of Rajo! for Parisian features adventurously stylish wedges, boots, flats, and heels for women while the premier Rajo! for Milanos collection introduces dapper casual and dress shoes for men.

In the world of fashion, the name Rajo Laurel is synonymous with elegant and chic couture collections that have rocked the local and international style scenes. Possessing seemingly never-ending supplies of creativity and drive, he has produced some of the most breathtaking designs from classic to trend-inspired garments. This year, Rajo turns to his recent travel to Japan to produce his exclusive shoe collections for local retail leader SM.

“As a designer, the Japanese culture has always been a point of reference for me,” Rajo Laurel explained. “I am in love with the graphic qualities of their traditional garb, the intricate art of the obi, the deep romanticism associated with the kimono and of course the zen balance of the modern Japanese aesthetic".
Aside from the stylish pieces, the launch event also reflected the best and most beautiful aspects of the Japanese culture. It became a visual feast for fashion lovers and art enthusiasts alike, the guests themselves having been invited to dress in their best oriental inspired ensembles.

DJ Callum was present to set the mood of the event through music. 

cocktails and pika pika were served

with my blogger friend and super matakaw at the event (kidding) Phya! of Pretty Ingenious.

diba happy and satisfied na satisfied siya :) 

Phya and Pamela :)

Huge crowd of fashyown people at the event. 

Paul na nakatalikod btw Thanks Paul!! ^__^

grabe! nahiya yung camera ko sa camera niya. 

fashion bloggers and press trying to find a perfect spot diba ang gulo lang nila tignan. go lang guys! kaya niyo iyan

pagkatapos nila makahanap ng perfect spot (hahaha sila talaga yung batayan) nag start na yung event. 
The host of the event was Raymond Gutierrez. (oh! lakas maka twilight ni Mond! vampira ang peg?)

Fierce! wearing Rajo Milanos boots. 

then after nilang dalawa mag salita nag-start na talaga ang show! 
The ninja moves of the dancers. 

oh! kaya niyo iyan! tumambling pa si kuya at...

ito ang landing niya. Fierce diba?!!

then sumulpot na ang kanyang mga kakampi 

oh may buhat buhat pa! 

ina-alay nila yung mga girls sa mahal na bertud! HAHAHAHAHAH jk, 

After the dance number nagsimula na lumabas yung mga models for Milanos.

The Koji Boot (diba parang pangalan lang ng sabon kaya lang walang c)

Toshi (pinaka cute na pangalan sa buong collection)


Daimos (another lakas maka-villain from anime name)

After Milanos now Parisian! the very Memoirs of A Geisha entrance! (this reminds me of a place here in Philippines, lam niyo na iyon! HAHAHAHHAH)

The Ninja Shoes! 

Exit na! byeeeeeeeeeee! :)

ayan na ang mga models! Attack Geisha Girls!!!

Biglang nahiya si Ate at the end of the runway (kidding) 

The Sayuri Shoes

Umeksena na naman si Favorite model from Philippine Fashion Week (ano ba name nito?) kung sino magbibigay/mag cocomment mananalo ng gc from Louis Vuitton worth 1 dollar! :D

dahil hindi ko alam name niya tawagin na lang natin siya sa pangalang "Cheek Bones"

The Sensei Shoes


The Tao shoes (diba lakas maka naruto ng sapatos na to!)

Another eksena of my favorite model from Philippine Fashion Week (gusto ko malaman yung name niya!!)

The Obi shoes

The Samurai Shoes.. 

The shocked and surprised Rajo Laurel! hindi niya daw kasi ineexpect na ganto kadami yung taong pupunta to support him awwww. diba napaka humble niya :) 

Overwhelmed Rajo

and last The very Thankful Rajo

love what he's wearing and the shoes! from this collection :) "The Toshi Embro shoes"

After the fashion show biglang nagpunta si Rajo at yung mga models sa isang place ng room at doon biglang bumukas ang isang store ng mga sapatos! diba ang cool lang! :D

at simulan na ang bentahan ng mga sapatos! Saleslady simulan na ang pag se-sales talk!

Dear Rajo Laurel pwede bigay mo na lang sa akin tong 3 shoes na to or kahit isa lang :) Lol


Congrats Rajo Laurel and SM Shoes for this very successful collaboration and event! 


  1. tawang tawa ako sa blog post mo, dami kwento :)) hndi nag iimbita ah :) I knew you had fun, kasama mo pala sa phylicia :))

  2. This is a great way to promote Rajo Laurel's new collection and also a nice marketing initiative for SM who would be carrying this designs.

  3. Nice! Di pa ko naka-attend sa ganitong event. haha. I like the Toshi and Sayuri shoes. Ang cute! How much? hehe :)

  4. Tawa ako ng tawa dito, grabe, mukha talaga akong satisfied na bata, hohohoho. Until the next event!


  5. Wow, loads of photos you have here. Great event again for Rajo!

  6. Me and my husband loves Milano shoes eversince. I'm sure Rajo's creations are really good. Will check out the malls, soon.

  7. wow! i super love the green shoes! i saw vern enciso posted that shoes too! and gorgeous lang ng mga models! xx

  8. This is a good and new look for this coming Halloween event. Bravo to Rajo Laurel for this nice concept.

  9. Wow, super successful and event na to, looking back to all the people who went there. I've never been to a fashion show before, hmm! Galing ng concepts ha. :)


  10. I like the glittery colored flats best. They look so fashionable yet comfortable.

  11. congrats Rajo Laurel. I actually like his shoeline.

  12. Another lovely collection by Rajo, I bought his Parisian Heel-less shoe last year. ヅ

  13. I'm so proud of Rajo Laurel. Mabuhay ang Lahing Btangueño!

  14. Kudos to Rajo! He's such a brilliant designer. I actually like the previous Rajo for Parisian shoes but I can't wear heels. I just look at them with envy.

  15. I love how you wrote about the event in a witty way! Glad that Rajo Laurel has a collaboration again with Parisian. I'm eyeing the Kabuki style of shoes from the latest collection. :D


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