10.26.2013

Lee "Stay Curious" spring/summer 2014 collection

The Legendary denim brand presents its Spring/Summer 2014 Collection.

SM Mall of Asia Atrium was transformed to simulate the Streets of New York and put the audience at the heart of the scene. The audience is left curious as the models walk the runway through unexpected synchronicity, turning corners, to give everyone a closer look of the collection's detail.

There is power that lies in curiosity. It is the force that drives artists in choosing to try new ways of producing art to discover their own style. People discover exciting destinations by turning an unfamiliar corner. These are just some of the reasons why everyone chooses to Stay Curious.

Curiosity has been the strength of Lee. The brand challenges itself to provide quality. The Union-Alls or the Slim Rider jacket are just some of the products that Lee is known for borne of craftsmanship and the passion to produce denim innovations. Year 2014 also marks Lee's 125th year of craftsmanship. Throughout the years, Lee has been known to produce denim innovations such as the original Zip-fly jeans. Over the years,  the brand refuses to cling to safe. It pushes the boundaries while staying true to its proud heritage. This is the inspiration that gave birth to the Lee Jeans Philippine Fashion week Spring-Summer 2014 show.








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Spring-Summer 2014 was melded from different aesthetics present in the streets of New York. Monochromatic photography develops a fresh and relaxed imagery as a reflection of Metropolitan men and women. The collection showcases pieces that highlight the many possibilities of denim engineering which elevate the look and structure of jeans. The height of the summer is welcomed by colorful creations inspired by a digital technology. This is balanced by other pieces inspired formulated by the birth of ideas and possibilities that come to mind as the times slow down. These looks create a fusion of different aesthetics that mirror the diversity of edgy and New York styles.
















 The Lee spring-summer 2014 collection displays re engineered construction paired with experimental treatment to conventional denims. The collection also showcases Union Made Lee101 + which celebrates the brand's signature denim pieces. The products are made of 16oz denim selvage embroidered and printed with blueprints of the brand's iconic creations on the reverse fabric.




 Fit is celebrated for women with the release of the Lee Stretch Deluxe. These jeans are made of quality Italian fabric with an improved stretch ability and an enhanced shape recovery for an even leaner and flattering fit. Design innovation merges with modern technology to produce this revolutionary denim creation.




















Part of the celebration of the 125 year milestone, Lee also showcased a Denim Exhibit highlighting the works of 7 brand influencers created during the denim DIY workshop held at URBN on October 16, 2013. Works by Leeroy New, Turbo Goth vocals Sarah Gaugler, muralist Deejae Pa'este, accessories designer Paul Jatayna, fashion designer Jerome Lorico, ProFormula racer and designer Mark Bumgarner, and sister, IndyCar racer, Michele Bumgarner truly inspire inspire one's curiosity as they tell their own unique and denim stories through their Denim DIY creations.










































































































































































October 25, 2013 was truly an eventful day as the gates opened 6:30 PM for the Lee Jeans Philippine Fashion Week spring-summer 2014 at SM Mall of Asia Atrium showcasing more denim innovations we will be seeing at Lee Concept stores. What is next? Lee urges everyone to Stay Curious!.



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