2.04.2014

Adidas Originals by Jeremy Scott SS14





 The Spring Summer 2014 collection celebrates the decade long collaboration between legendary designer Jeremy Scott and adidas. While the collection cements the creative relationship between the two, Scott refuses to rest on his laurels. Instead, the New York-based designer pushes ahead with his luxury sportswear vision and, as per usual, the focus lies on bold colours, qualitative fabrics and intricate prints. Scott's signature design is visible throughout the collection, and one of the key themes for SS14 is the pearl embroidery tradition from London. 

The 'Pearlies', a nick name for East End street traders wearing suits decorated with pearl buttons, emerged in the late 18th century and peaked in the 1970s. For SS14, Scott put hand-stitched pearl buttons on heavy weight jackets and matching tracksuit bottoms with bondage details. 



Scott is also sticking to the UK with his SS14 prints - and incorporating himself into the mix. All-over adidas logo prints are crowned with a digital photo print of Scott with a Union Jack face paint. Moving back to the US, Scott also honours his classic American sportswear heritage by offering a cropped and colourful football jersey with all-over haberdashery details and plastic numbers with two-tone gel inside, and a baseball shirt with all-over lace versions in monochrome tones and a grosgrain trim and satin-stitched adidas logo.

Other main pattern themes include the winged dollar sign, florals and leopard prints. All of them classic Jeremy Scott patterns, they have been updated to fit the Spring Summer 2014 aesthetic. Colour-wise Scott re-focuses on the neon palette, either with a bomber jacket in yellow or perforated mesh tops and shorts in orange and green shades. For the bottom half, Scott revitalises the shorts silhouette; denim hot pants with orange velcro belt and the jogger sweat pant with full length sleeves attached to the sides dominate the category.



The SS14 footwear delves into luxury streetwear with the JS Instinct style appearing with a rainbow effect on a premium Italian leather, and the classic Rod Laver shoe model showing up in gold hues and lace jewellery. Newcomers include the TALL BOY shoe model, which - as the name indicates - is big in both size and ambition. Scott's UK inspiration also colours the footwear through a bold Union Jack print on the adidas Letter Instinct trainer, which also comes in a leopard print. While the JS Profi Wedge shoe model continues the lace theme, the JS Wings Easy Five style comes in premium smooth gold leather for women, and the iconic Bones trainer is back with multi-coloured leather and gold Trefoil logo in the font, perfectly summing up not only the key themes for SS14 but also the core design DNA of the Jeremy Scott x adidas brand.





20 comments

  1. Adidas its a great brand awesome post.
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  2. Great pictures for this amazing post

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    New Post Fashion Talks

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  3. Very stunning pics and Adidas is so cool, love

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    Thanks for your comment.
    See you

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  4. Very cool collection! Totally love this style! :)

    Style Junkie

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  5. love Jeffrey Campbell! <3


    http://rebellishoes.blogspot.com

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  6. I love the floral sneakers! Jeremy Scott is legendary indeed! :)

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  7. Awww the collection looks perfect. Gusto ko yung black shirt sa taas :)

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  8. wow trust Adidas to make their collection runway ready!!

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  9. Adidas is such a great brand and their collection are wonderful and superb :D

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  10. The winged dollar sign! I want that one. hahah!
    so cathy, all this floral and leopard prints

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  11. so love the second photo! black and gold is the bomb colour for me can be pink sometimes hehe. the guy modeled it very well! perfectly poses for the brand

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  12. Jeremy Scott got an excellent photo shoots, and of course, Adidas products can be trusted to its total satisfaction.

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  13. Those floral prints looks very nice. I love those shoes especially the boot-like one.

    http://crookedcrayon.blogspot.com/

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  14. This is the first time I learn that Adidas features colorful design into their collection. Usually they have plain shirts with logos and numbers.

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  15. The new colors looks so cool and stylish. adidas always innovates their products.

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  16. These are very colorful and definitely out of the ordinary style offerings from Adidas.

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  17. I didn't expect Adidas veer away from the typical Sporty. It looks fresh and different.

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  18. Really cool spring collection. Even if he's a guy, he rocks the florals!

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  19. I am aiming to buy Adidas because of its style and quality :)

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  20. Que Rihanna's "I see dollar signs, i see i see dollar signs" LOL :) The idea that JS and Adidas decided to get this campaign represented by an african-american is a huge thing for their followers. RESPECT! :)

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