6.22.2014

Burton Menswear London opens its First store in Manila


Robinsons Specialty Stores, Inc (RSSI), popularly known for bringing fashion brands like Topshop, Topman, Miss Selfridge and Dorothy Perkins, has added another iconic brand to its portfolio. With over 400 stores across 22 countries and 4 continents, Burton Menswear London has finally touched down in Manila.




Originally founded in 1903 in the United Kingdom under the name The Cross Tailoring Company, Burton Menswear London, quickly become a fashion favorite for men who preferred easy, yet masculine apparel. Acquired in 2002 as part of the Arcadia group by Sir Philip Green, the brand still aims to be the most inspiring and best value fashion brand for consumers.




Burton is widely known for its 'Great British Style: that combines a long heritage of tailoring with a modern take on casual wear. Today, it is a staple in most men's closets in Britain, offering everything from casual clothing like shirts, jackets, and hoodies to more classic pieces like suits.








Burton's latest collection features various trends that mixes vibrant summer colors, cool street wear, vintage refinement and perfectly cut tailoring. For Spring/Summer 2014, Burton takes on the challenge of urban living through the Tropical Ranger trend, which combines bold floral prints and khaki, pebble and stone, creating a sense of summer garden. Taking inspiration from the sixties, the Carnaby Street trend is perfect for that slightly more dressed up night out. Slim fitting blazers are paired with chino, raw skinny denim or even softly tailored shorts.



It's not just about bringing global fashion brands to the Philippines. It's also about providing consumers are looking for, which in this case is easy to wear, yet still fashion forward looking. says Sharon Ugot, Group brand Manager of Dorothy Perkins and Burton Philippines.



Burton is owned and operated by Robinsons Specialty Stores, a subsidiary of Robinsons Retails Holdings, Inc. The first Burton Store in the country is located at the 3rd level of the MEGA FASHION HALL, at SM Megamall. For more updates, follow Burton at facebook.com/burtonMenswearPhilippines .





Photographed by Benedict Bigalbal

4 comments

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