My Grooming Haul at the New Beauty Section of SM Makati

I visited the new Beauty Section of SM Makati last November 28, 2014, to see what's new in their Beauty Section, the major changes and what makes it different/unique from the other Beauty haven here in Manila. The SM Store Beauty Section in Makati revolutionized the way way we envisage beauty and glamour as it undergoes a major facelift. The new look of the Beauty Section in SM Makati is very sophisticated and elegant, from the interior to the stalls of each brand and to the lights. No doubt, SM Makati successfully curated a successful Beauty Section where different beauty brands (local and international)  gathered in one place "every beauty lovers haven".

The new shopping haven spans almost 2,500 square meters, the biggest beauty store to ever grace the country. Within the four walls of the massive beauty section lay almost 200 of the most esteemed global beauty brands. The Cosmetics & Skin section is aglow with brands like MAC, Clinique, Aveda, Kiehl's, Shu Uemura, Bliss, Glamglow and so much more!!. The luxury fragrance line up boasts of Prada, Philosophy, Lalique, Atelier Colognes and Amouage. The best of the nail brands are represented by Ciate and Allesandro.

The opening of the Beauty Section of SM Makati is the perfect time for me to shop some grooming products, since I'm running out of it. When choosing products for my body and face, I research first about the product before buying, reading the customers' reviews about it and the ingredients of a specific product. So yeah, here are the items I bought at the opening of the New Beauty section of SM Makati.

Purederm Pore Minimizing Multi Step treatment facial mask
Celeteque Makeup remover
Nivea Sun Immediate whitening SPF50 moisturizer
Belo Sun Expert
Gatsby Set and Keep Hairspray
Body Shop White Musk shower gel
Nivea Men pore minimizing moisturizer
Jergens Age defying lotion (for mom)
Nivea Men whitening lotion
Pond's Men Energy Charge facial wash
Pond's Men Acne and Oily facial wash
Belo Men Whitening soap bar
Maybelline Super Mineral two way foundation
Labworks perfume

I'm so happy that this Beauty Section has all the grooming products every guy needs. They offer a wide selection of facial washes for sensitive and normal skin, lotions, toner, moisturizer, perfume.. everything!. The SM Store Beauty Section will not only be the home of upscale brands, it will also offer world-class services for your beauty needs. Shoppers can avail of free make-up makeovers, hair styling, nail art, skin analysis and tutorials.

The image lift of the store follows the international feel of The SM Store Beauty Sections in SM Aura and SM Mall of Asia. Its luxurious scheme makes this Beauty Section the quintessence of chic and style. Step in and be transported to a whole new plane of simple elegance, rivaling even the best international retail interiors. Enhancing the sensory experience, the Beauty Section has larger-than-life video screens to entice both shoppers and onlookers alike to discover the wonders that lie within the store.

Explore the walkways of The SM Store Beauty Section and you will be exploring a shining gem in SM Makati. From the dazzling interiors to the sheer amount of global brands at your fingertips, it lives up to its status as a haven for women longing for the beauty experience that they most definitely deserve. The sights, sounds, smells, and, of course, the shopping make for the perfect beauty destination. Come see it for yourself and discover so much beauty at the new SM Makati.

The SM Store Beauty Section is located at the Ground Floor of SM Makati.



  1. It looks interesting =). I like the design of the store and that glowing moustache =D

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  2. aaa handsome #wrongfocus, hahhaa
    the store looks awesome and convi :)


  3. I have to agree with previous comment, nice design of the store :)


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  4. great post

  5. I hope you got everything you need, seems to be a great store!


  6. Such wide selection and such a pretty looking store
    and the pictures are great.



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