lot of excitement and anticipation surrounded the opening of the first J.CO Donuts & Coffee store last March 2012. People lined-up just to get a taste of its unique, delicious and cleverly named donuts. J.CO’s donuts are bursting with flavor yet they are not too heavy and not too sweet making you crave for more. Fast-forward to the present, the country’s love affair with J.CO’s donuts is still going strong as testament to its leadership position in the category.
However, as its name implies, J.CO not only serves mouth-watering donuts but brews up cups of delicious coffee, as well, in the form of its “J.COFFEE” hand-crafted beverages. In its home base of Indonesia, J.CO is known as a lifestyle café that serves a mean cup of the best-tasting coffee that goes perfectly with their delectable donuts. Fresh shots of espresso pulled from J.CO’s special blend of Italian-roast coffee beans form the base for J.COFFEE’s steaming cups. While locally–grown and distinct Arabica beans from Sumatra and Sulawesi which are internationally-acclaimed coffee-producing regions are sure to be found in every cup of fresh J.COFFEE making each sip all the more special.
In the side of the world where coffee production is less than the other half of the world, the Indonesian regions of Sumatra and Sulawesi stand out for their unique coffee bean characteristics. Sumatra coffee beans are picked by hand and processed using the wet-hull method, which removes the outer skin of the coffee cherries mechanically, and storing it up for a day, which results to reduced acidity and increased body, making the caffeine rustic and strong. Sulawesi, on the other hand, is a southeastern highland where multi-dimensional coffees are grown and could be distinguished by their expansive flavor with full-bodied richness. Similar to Sumatran coffees, the cup profile of Sulawesi has been called deep and brooding, with muted fruit notes and often an overpowering spicy quality. While the Sumatra and Sulawesi coffees highlight the J.COFFEE cups, J.CO’s special blend used in its espresso shots offers a full-bodied, medium acidity profile with a bitter-sweet citrus note which makes for a perfect base for hot, steaming cups of coffee especially when sipped in the form of their signature JCoccino, J.CO’s very own version of the cappuccino served warm. Besides their high-quality coffee beans, J.CO takes pride in the skill and creativity of their baristas who are aptly named Coffee Experts. Supported by their Coffee Specialist counter-parts from J.CO International in Indonesia, these Coffee Expertsare equipped to prepare J.CO’s unique coffee blends and create not only palate-perfect but also visually beautiful coffee beverages in the form of craft latte art. From espressos to iced flavored coffees or even one-of-a-kind and refreshing blended coffees like their best-selling Café Avocado, coffee is has never been best-enjoyed at any other place but at J.CO., To cap off the experience, a Glazy donut is served free for every J.COFFEE purchase.