PLDT and DPC Photography Contest 2015 Winners

“Sa May Kanayunan”
UP Diliman Film Student Garners VAC 29 Grand Prize

 “Sa May Kanayunan”, by Jean Cheryl Tagyamon, was awarded the grand prize of the 29th Visual Arts Competition (VAC 29) of Directories Philippines Corporation (DPC) and the Philippine Long Distance Telephone Company (PLDT) at the SM Megamall on March 24.

This year’s winning photograph, taken with a Canon EOS 60D DSLR camera, features the silhouette of a young boy with a salakot, checking his mobile phone at sunset in the countryside of San Miguel, Bulacan. The entry notched a total of 86.449 points on the basis of judges’ scores (90%) and of percentage of online votes (10%).

Tagyamon, a resident of Signal Village, Taguig City, is a 20-year-old AB Film student at the College of Mass Communication (UP CMC) in the University of the Philippines-Diliman. As part of the grand prize, she took home PhP100,000 in cash, a Canon EOS 700D 18-55IS STM DSLR camera, and the handsome VAC 29 grand prize trophy, designed by acclaimed glass sculptor, Impy Pilapil.

In addition, the UP CMC received a PhP40,000 donation  for its visual arts program from DPC and PLDT, a VAC 29 plaque of commendation, and a Canon PIXMA MP237 printer.

The second prize, with 82.489 points, was awarded to “Grandpa meets the DSLR” by Sheila Mae B. De Vera, 17, a BS Economics student of Polytechnic University of the Philippines. De Vera previously won major prizes in VAC 26 and VAC 27, when she was still a high school student at University of the East – Caloocan.

“Fortress of History”, by 22-year-old Raymond Christopher C. Paredes, was adjudged the third prize winner, with 82.342 points.  Paredes is a BSBA Export Management student in De La Salle – College of Saint Benilde.

In addition to the individual trophies and prizes of De Vera and Paredes from DPC, PLDT and Canon, their respective schools also received cash donations, certificates and Canon PIXMA printers.

The judges evaluated the 50 Finalists of VAC 29 on the basis of the following criteria:
Visual Composition                         25%
Originality                                         25%
Adherence to Theme                     25%
Over-All Impact                               15%
Suitability as Cover                         10%
The judges’ average aggregate points per entry accounted for 90% of its total score. The other 10% was derived from the percentage of total online votes garnered by each entry for the VAC 28 People’s Choice Award.

The panel for the final judging phase consisted of Emily Abrera, chairperson of the Cultural Center of the Philippines; professional photographers, Bien Bautista, Ross Capili, and Anton Sheker; and Raul "Arby" Cruz , assistant marketing manager of Canon Marketing Philippines.

The entire judging process was observed by independent auditors, Geanne Clemente and Franzel Francisco, from Reyes & Tacandong.

"Sa Bukid ni Lola" by Charlene del Valle of Lyceum of the Philippines-Laguna won the People's Choice Award, garnering  1,311 online votes, equivalent to16.62% of the total online votes cast. However, the entry failed to make it to the Top 5 shortlist, based on the average of the judges’ aggregate scores. 

VAC 29 had a rich regional diversity of participants– from St. Louis University and Mariano Marcos State University in the north to Western Mindanao State University and Notre Dame Cotabato in the south.
There were 728 qualified entries (out of almost 1,000 submitted within one month) from 77 colleges, universities and high schools nationwide.

The University of Santo Tomas (UST) swept the VAC Gold and Silver Awards for Academic Partners by registering the most number of Finalists and qualified participants this year. These entitled UST to certificates of appreciation and a total of PhP30,000 in cash donations from DPC and PLDT for its visual arts program, plus two Canon PIXMA MP237 printers.

The VAC 29 organizers were heartened to see enthusiastic participation from schools such as Bataan Peninsula State University, Bulacan State University, De La Salle – Lipa, Southern Luzon State University, University of the Cordilleras, and University of San Carlos. These schools posted a strong challenge to perennial VAC contenders—such as Far Eastern University, Miriam College, Philippine Women’s University, St. Scholastica’s College, and UST—in terms of the number of qualified VAC 29 participants.

At the VAC 29 Awarding Ceremony at SM Megamall, Raul Alvarez, PLDT VP for Home Marketing Support, enjoined the students to continue harnessing technology for creative pursuits.  

Julieta TaƱeca, PLDT VP for Consumer Business Systems and Support Management, thanked external partners, Canon Marketing Philippines, SM SuperMalls, and the Department of Tourism/Tourism Promotions Board—for opening new vistas to the competition.

Canon has been enriching the VAC prize pool with its wide range of world-class cameras and PIXMA printers these past four years.

SM SuperMalls has allowed VAC 29 to reach out to a wider audience by hosting the launch and awarding events at SM North EDSA and SM Megamall, respectively. In addition, the photographic exhibition of the 50 VAC 29 Finalists after the initial display at the SM Megamall Event Center, will go on a roadshow, with weekend stops at SM Clark in Pampanga, SM Sta. Rosa in Laguna, SM Cebu and SM Davao.

Some of the VAC 29 Finalists would also get broad exposure through the tourism campaigns of DOT-PTB. 

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