Giordano unveils first of its kind, one stop-store block – Concepts by Giordano Group
I love brands or retail brands who knows how to cater and deliver what they customers need and want. Brands who knows how to make their customers feel good and look great every time they're using or wearing their clothes and products. Giordano embodies the contemporary choices - simplicity in design and quality in substance. Its total commitment to superior service , excellent quality and great value has enabled the company to successfully execute its multiple-market and multiple-brand strategy.
We all know that the brand Giordano is very familiar to us Filipinos, that's why after how many years since the day they started they first branch here in the Philippines, Giordano Group have decided to put all Giordano clothing lines under one roof, side-by-side in one block as the group recently launched Concepts by Giordano Group at the third level of SM City, The Block.
“Giordano has grown so much since we first began in the Philippines. From Giordano Functional, we have expanded to include four other clothing lines, all of which have been warmly welcomed by Filipinos. This new store will surely provide our customers an easier way to shop for themselves and all their loved ones,” said Melvin Lim, Giordano Philippines’ VP for Business Development.
Concepts by Giordano Group resemble a little village that showcases all six of Giordano’s lines, each retaining its personal brand.
Giordano Concepts offers a distinct wardrobe designed to satisfy the style palate of those who want good silhouette, fit, fabrication and subtlety in detail. Giordano Juniors, for kids four to 14 years of age, provides simple and stylish apparel that young moms will also love. The pieces are stylish without sacrificing quality, comfort and wearability.
Casual wear brand BSX offers quality American street casual wear suited for the young while Concepts One offers smart casual pieces that are polished and tailored. For the stylish and elegant ladies, Giordano Ladies carries premium and minimalist pieces a lot of women love.
The block also features the main clothing line, Giordano, which carries the well-loved classics such as polo shirts, plain tees and classic bottoms. “Concepts by Giordano Group is all about offering the complete Giordano shopping experience. Now our customers can experience this all under one roof and in one block,” Lim said.
For more information about Concepts by Giordano Group and all Giordano clothing lines, please visit www.giordano.com.ph